Cultural identity and its influence on performing arts: Archetypes, reflections, interpretations

The relationship between cultural identity and the performing arts is becoming increasingly relevant in the modern global world. The academic paper focuses on the role of cultural identity, its search and transformation, based on archetypes, reflection and interpretation in forming the identity of performers. Archetypes, which are universal symbols and images, influence the creative process of performers. They can be manifested in musical compositions, choreography, acting, and other art forms. Performers' reflections on their cultural heritage and identity help them enrich their performances and express themselves. The present academic paper will help reveal essential aspects of the interaction between cultural identity and the performing arts, and it will also consider practical examples from the world of art, particularly music. The object of the research is the specificity of the cultural identity of certain countries (Ukraine, the USA, Brazil, India, and China) and the possibilities of the performing arts to use cultural specificity/identity in the modern world. The principles of tolerance, awareness of cultural relativism and tolerance, cultural variety, and the aim to preserve cultural heritage by popularising these notions served as the methodological basis for writing the academic paper. In order to accomplish the research tasks, the works of the following scholars and their methodological approaches were used, namely: the works of C. Jung, T. Adorno, the theories of F. Clackson and F. Strodtbeck, and the development of the study of cultural features of countries by G. Hofstede. In the context of cultural globalisation, the issue of cultural identity is gaining particular importance. Musical art is appropriate for demonstrating both timeless and supranational aspects of existence, and vice versa – for shaping and cultivating cultural differences, using established archetypal images and performing reflections and interpretations of the author's intent, interpreted by the personal background and historical and cultural context.