Pengaruh Biaya Pendidikan, Kualitas Pelayanan Akademik, dan Sarana Prasarana Terhadap Kepuasan Siswa pada SMA PAB 8 Saentis

The decision to stay overnight is one of the consumer's actions in choosing or using accommodation services which is determined from the start with several factors that influence this decision. This research aims to determine and analyze the influence of promotions, discounts and facilities on the decision to stay at the Grand Darussalam Hotel Medan. The method in this research uses quantitative methods. The number of samples in this research was 100 respondents. The data collection technique in this research uses a questionnaire. The sample size was drawn using a simple probability sampling formula. Data management uses SPSS version 25 software. Based on the results of this research, Promotion (X1) has a positive and significant influence on the decision to stay, Discounts (X2) do not have a significant positive influence on the decision to stay and Facilities (X3) have a positive and significant influence on the decision to stay. decision to stay.

Authors

Publication Details

Journal
Education Achievement Journal of Science and Research
Published
2024-12-30
DOI
https://doi.org/10.51178/jsr.v6i1.2281
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
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article

Pengaruh Biaya Pendidikan, Kualitas Pelayanan Akademik, dan Sarana Prasarana Terhadap Kepuasan Siswa pada SMA PAB 8 Saentis

M. Dimas Arfiansyah, Yahya Tanjung
Education Achievement Journal of Science and Research
Consumer Behavior and Marketing Influence
article

Pengaruh Biaya Pendidikan, Kualitas Pelayanan Akademik, dan Sarana Prasarana Terhadap Kepuasan Siswa pada SMA PAB 8 Saentis

M. Dimas Arfiansyah, Yahya Tanjung
article en

Abstract

The decision to stay overnight is one of the consumer's actions in choosing or using accommodation services which is determined from the start with several factors that influence this decision. This research aims to determine and analyze the influence of promotions, discounts and facilities on the decision to stay at the Grand Darussalam Hotel Medan. The method in this research uses quantitative methods. The number of samples in this research was 100 respondents. The data collection technique in this research uses a questionnaire. The sample size was drawn using a simple probability sampling formula. Data management uses SPSS version 25 software. Based on the results of this research, Promotion (X1) has a positive and significant influence on the decision to stay, Discounts (X2) do not have a significant positive influence on the decision to stay and Facilities (X3) have a positive and significant influence on the decision to stay. decision to stay.

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Pengaruh Biaya Pendidikan, Kualitas Pelayanan Akademik, dan Sarana Prasarana Terhadap Kepuasan Siswa pada SMA PAB 8 Saentis — M. Dimas Arfiansyah, Yahya Tanjung · Education Achievement Journal of Science and Research (2024) | TGRS Research Map | TGRS