Integrating CSR and community aspirations: A case study of a Nickel-Alloy Company in Bantaeng Regency's coastal area

This study examines the effectiveness of Corporate Social Responsibility (CSR) management by PT Huadi Nickel Alloy Indonesia in the coastal area of Bantaeng Regency, with a focus on the integration indicator. The research employs a qualitative method with a descriptive approach, utilizing interviews as the primary data collection technique, complemented by observations and relevant documents. The findings reveal that PT Huadi Nickel Alloy Indonesia has demonstrated commendable efforts in establishing relationships and communication with the community, government, and other stakeholders. This integration is evident from the coordination and collaboration in CSR program planning and implementation, active involvement of the community and local employees, and the benefits experienced by the community. The company's commitment to CSR is reflected in its efforts to align its programs with the needs and aspirations of the local community, as well as its adherence to government regulations and industry standards. However, the study also identifies areas for improvement, particularly in capturing and responding to the community's needs for additional CSR programs. The research suggests that by continuously strengthening communication, collaboration, and sensitivity to community aspirations, PT Huadi Nickel Alloy Indonesia can enhance the effectiveness of its CSR management, thereby providing broader and more sustainable benefits to the communities surrounding the industrial area. This can be achieved through regular stakeholder engagement, needs assessments, and the incorporation of community feedback into the company's CSR strategy and decision-making processes. The study contributes to the understanding of CSR integration and its impact on business and society, while also highlighting the need for further research to address its limitations and explore new avenues for investigation. Future studies may consider expanding the scope to include other indicators of CSR effectiveness, such as sustainability, transparency, and accountability, as well as examining the long-term impacts of CSR initiatives on the socio-economic development of the region.