INFORMATION TECHNOLOGY FOR THE ADAPTATION OF WEB-RESOURCE "INSURANCE COMPANY" AS A MOBILE APPLICATION

In the current state of society, where technology is rapidly developing, a web presence is becoming a necessary component of business success. Insurance companies are no exception, as they provide important financial services that require access and communication with customers. The introduction of a web resource for an insurance company is becoming an urgent task for improving communication with clients, ensuring the convenience and speed of access to information and services. The first thing to consider is the growing popularity of online shopping and online services. Customers are increasingly looking for an opportunity to obtain an insurance policy or to obtain information about the services of an insurance company directly on the Internet. A web resource for an insurance company creates an opportunity to attract new customers and retain the existing customer base, thanks to the convenience and speed of service. The second factor of relevance is competition in the market of insurance services. New insurance companies appear every year, which leads to increased competition. Creating a web resource for an insurance company allows you to stand out among competitors, emphasize your professionalism, high quality of services and ease of communication with clients. In addition, the web resource of the insurance company provides the possibility of effective management of client data and processes. This allows the insurance company to store and analyze customer data, identify their needs and offer appropriate insurance solutions. Analyzing the data obtained through the web resource helps insurance companies to understand their customers better, as well as to improve their services and adapt to the changing needs of the market. The topicality of the topic is due to the growing demands of users for the availability and convenience of obtaining insurance services through mobile devices. The article analyzes the main stages of adaptation, including interface design, functionality optimization and data security. Special attention is paid to methods of improving interaction with the user and integration of modern technologies. The advantages of the mobile application for users and the company, as well as potential challenges arising during the implementation of the project, are highlighted. The results of the study can serve as a basis for further developments in the field of digitalization of insurance services.