AUTOMATION OF THE PROCESS OF INTEGRATION OF 3D PRODUCT CONFIGURATORS IN ELECTRONIC COMMERCE SYSTEM

This work is dedicated to studying the main challenges, advantages, disadvantages, and prospects for the development of automated integration of 3D configurators in e-commerce systems. In the modern world, where interactivity and personalization are key customer requirements, 3D configurators have become an essential tool that allows customers to customize products according to their needs, visualizing them in real-time. This significantly increases customer engagement, enhances satisfaction and loyalty, and opens up new opportunities for optimizing business processes. The study explores the features of a three-tier architecture, which ensures a structured and scalable integration of 3D configurators into e-commerce systems. This approach makes the system flexible, enabling quick and convenient product customization, order processing optimization, and seamless integration with other business processes such as CRM and ERP. The work focuses on the application of modern technologies that contribute to increasing the efficiency of 3D configurators and improving the user experience. The current market situation is analyzed, including examples of successful 3D configurator implementations by wellknown companies. The key challenges companies face during integration are identified, including high development costs, technological limitations for users, and system compatibility issues. Alongside this, the benefits of automation are highlighted, such as improved operational efficiency, cost reduction, and enhanced customer service. The research results show that 3D configurator automation is a promising direction for companies seeking to remain competitive and meet modern market demands. Recommendations for effective 3D configurator implementation are developed, considering new technologies and the specifics of a three-tier architecture, with a focus on security, flexibility, and system adaptability