FINANCIAL SUSTAINABILITY OF INSURANCE COMPANY: A SYNERGETIC APPROACH IN CASH FLOW AND CAPITAL MANAGEMENT

The article considers the theoretical and methodological aspects of ensuring the financial stability of insurance companies. The authors have separated the components in the management of its cash flows and capital in the context of ensuring the financial stability of insurance companies. The analysis of influencing factors and synergistic approaches aimed at the main key aspects of influencing factors and synergistic approach in managing cash flows and capital of insurance organizations was carried out. In particular, the authors paid attention to the interaction of the rationalization of cash flows, increasing the availability of capital, reducing the costs of attracting external resources, optimizing reserves, investment activities, accelerating operational processes, maintaining the solvency of the insurance company in the long term. It has been studied that cash flow management is an important factor in increasing the efficiency of the use of capital by insurance companies, which ensures the financial stability of operations, optimizes investment decisions, minimizes financial risks and contributes to the growth of financial stability and overall business profitability, as well as ensures the fulfillment of the insurance company's obligations to policyholders. A synergistic approach to the insurer's capital management ensures a comprehensive, integrated and sustainable use of resources. Cash flow management allows insurance companies to improve capital efficiency by optimizing income and expenses, reducing financial risks and increasing liquidity. In order to increase financial stability, insurance companies strive to effectively manage cash flows, which allows them to optimize the use of regulatory and statutory capital. This approach ensures the strengthening of the financial market, in particular the insurance sector, as well as the stabilization of the country's economy in the long term. A synergistic component of cash flow and capital management will contribute to the minimization of systemic risks in insurance activities, which will lead to an increase in the value of capital. Thanks to the interaction of various components, the company increases the efficiency of financial activities, minimizes risks, improves liquidity and ensures long-term competitiveness.