HR MANAGEMENT: CHALLENGES FACED BY EMPLOYERS DURING MARTIAL LAW IN UKRAINE

The article examines the current issues of HR management in the context of military operations, with a particular focus on their impact on the business environment and labour market of Ukraine. In the wake of the February 2022 events, businesses were confronted with a dearth of personnel, a consequence of mass migration and internal displacement. The article identifies the principal challenges confronting employers, including the maintenance of stable teams and the reduction of staff turnover. The authors put forth a series of proposed solutions, including the elevation of wage competitiveness, the cultivation of a positive work environment, and the implementation of programs designed to bolster the psycho-emotional well-being of employees. The article places particular emphasis on the mental health and psychological support of employees, which have become of particular importance in the context of military operations. In conclusion, the study confirms that effective HR management is the key to business stability and efficiency in the face of external challenges. Attracting and retaining staff in the context of military aggression: new challenges for Ukrainian employers.