Optimizing organic fertilizer: Importance-performance analysis of farmers’ satisfaction in Navsari, Gujarat

Organic fertilizers play a crucial role in sustainable farming by enhancing soil health and reducing reliance on chemical inputs. This study, conducted in the Navsari district of Gujarat, involved 120 respondents selected by the researcher. The objective was to evaluate farmers' awareness, satisfaction, and the factors influencing their purchasing decisions regarding organic fertilizers. The results revealed that 88.33% of the respondents were aware of organic fertilizers, with a significant correlation observed between education levels and awareness. The satisfaction index, calculated at 74.80%, indicated that farmers were generally satisfied with the use of organic fertilizers. Key factors influencing their purchasing decisions included price, quality, availability, and recommendations from agricultural dealers.