Selected elements of crisis communication

Objectives The aim of this article is to identify the significance of the crisis for the functioning of the company and to find possible ways to solve it. This setting of the research objective should allow the research problem to be identified and solved as follows: how should an ‘entrepreneur’ behave in order to avoid or relatively smoothly pass through a crisis in a company. Material and methods In order to solve the research problem and realise the research objective, research methods such as analysis of literature and legal acts, comparison, analysis, synthesis, inductive and deductive reasoning and abstraction, among others, were used. Results The above made it possible to clarify working results and generalisations: the company should ensure crisis preparedness. In order to ensure that information about the crisis does not spread and gain momentum, thereby weakening the financial situation or image of the company, it must react quickly to emerging threats by monitoring the symptoms of the crisis. Early detection and precisely developed operational procedures can lead the company out of the crisis without excessive losses. The earlier the symptoms of a crisis are recognised, the smaller the losses. Conclusions Efficient communication can effectively (efficiently) prevent a crisis from spreading further both outside and inside the company.