Participation for Development of Health Massage Establishments Under COVID-19 Outbreak: A Case Study of Phetchabun Province

This study purposed to study participation to develop entrepreneurs of health massage establishments in Phetchabun Province, using the model by Cohen and Uphoff (1980) and to investigate their knowledge, attitude, and practice (KAP). 74 entrepreneurs were recruited by purposive selection. Descriptive statistics and independent sample t-test were used in analysis results.Firstly, input were relevant regulations and government announcements. Secondly, participation procedures were implemented included decision-making, implementation, benefits, and evaluation. Thirdly, output were most of the entrepreneurs completely achieved and were approved to reopen. Lastly, outcomes were they became knowledgeable and developed skills, their establishments were standardized with hygienic services.These findings found that mean of knowledge, attitude, practice, and site assessment were significantly increased (p-value<0.01). To summarize, a community development program can be succeeded through active and voluntary involvement of members in all stages. Also, carrying out a development projects using participation developed knowledge, attitude, and practice of the entrepreneurs. Community members could be promoted to raise awareness and encouraged to attend activities while regional agencies contributed intensive assistances.