EXAMINING THE RELATIONSHIP BETWEEN EMOTIONAL LABOR AND BURNOUT: A RESEARCH ON TOURIST GUIDES IN ŞANLIURFA

This research was conducted on tourist guides as employees who intensively use emotional labor while performing their profession.Sanliurfa province is a destination where touristic intensity is high in certain periods of the year in terms of its climatic characteristics, which is thought to be challenging for guides in terms of climate.At the same time, it is a province where international tourism activities take place in terms of hosting an internationally important work such as "Gbeklitepe".For this reason, the research was conducted in Sanliurfa.The aim of the study is to determine the emotional labor behaviors and burnout levels of tourist guides working in Sanliurfa and to examine the relationship between these two variables.The sample of the research consists of 108 active tourist guides with national and regional tourist guide certificates, who are affiliated to Sanliurfa Regional Chamber of Tourist Guides.In this study, data obtained by questionnaire method and the collected data were analyzed with the help of statistical package programs.Research findings show that there are significant relationships between emotional labor and burnout.In addition, emotional masking, and emotional effort, which are sub-dimensions of emotional labor, were found to have a significant effect on depersonalization, which is a sub-dimension of burnout.