Analysis of E-Commerce and Traditional Marketing Mode From the Perspective of Ecological Environment Protection

In recent years, in the process of creating modern material civilization, problems such as ecological environment imbalance and deterioration, resource and energy crisis, environmental pollution, and population expansion have emerged. With the development of social economy, in order to meet people's higher consumption needs, green marketing has gradually developed into a typical new concept marketing model in the era of people-oriented marketing. In order to achieve marketing success in fierce market competition, enterprises must adapt to new situations, keep up with the times in marketing concepts and methods, and apply new marketing methods in order to achieve sustainable development. Therefore, this article conducts corresponding research and analysis on e-commerce and traditional markets based on the ecological environment. The research in this article has laid a certain foundation for future research on e-commerce and traditional markets under the mechanism of ecological environment protection.