Applying the Smart City Concept to Revitalize Tourism in Cities with Valuable Sites of Cultural Environment, Natural Environment through Urban Planning Measures: A Study of Bangjakreng Subdistrict Municipality, Samut Songkhram Province

The smart city concept for successful urban management has been applied in several areas. Specifically, this concept has been applied to urban planning measures to revitalize tourism in valuable areas. The objectives of this study were (1) to categorize sites of cultural environment and natural resources, (2) to analyze the tourism situation, including problems and effects, (3) to analyze the situation, the components of a smart city, and people’s need for smart city development, and (4) to suggest guidelines for applying the smart city concept with urban planning measures to revitalize tourism. This study applied a mixed research method, using quantitative and qualitative research methods to collect data from 370 sets of questionnaires. People’s opinions were interpreted using statistical analysis with mean and standard deviation as well as summaries with the interviews (four public officers and academicians). The research methodology used were 370 sets of questionnaires as well as interviews with 4 public officers and academicians. The results revealed problems in terms of physical dimension, pollution, natural resources, public transportation connection, and public relations (PR), all of which affected tourism. The research suggested guidelines on cooperative revitalization in terms of the components of a smart city with urban planning measures, i.e., providing a plan to develop short-term and long-term infrastructures, cooperative planning to build public vehicle connective points, planning for smart pollution control management through an alarm, PR for cooperative mangrove forest revitalization through online media, issuing overlay zoning control regulations, issuing regulations to control future land use, and the integration of the compact city concept to prevent intrusion into natural resources and the environment. The results obtained can assist with the guidelines being applied in related academic affairs to revitalize tourism so that they truly conform to the context of a certain area.