Studying how AI-Driven Social Media Campaigns can be used to Promote Awareness of educational Programs, School Enrollment, Public Health Education, or Environmental Education
This research study will examine how social media campaigns by artificial intelligence are influencing education, public health, and environmental conservation awareness and behavior change. The sample for this research was 450 teachers from the Punjab and Khyber Pakhtunkhwa (KPK) province, and the data were analyzed through correlation analysis, regression analysis, and ANOVA to check the impact of campaign engagement across all demographic factors. The outcomes established significant positive correlations between engagements in AI-driven social media advertisements for the educational programmes, public health education, and environmental behaviors. Further, regression analysis indicated that increased engagement on these campaigns had a significant impact on behavior change such as improved public health behaviors, school enrollment, and environmental practices. The ANOVA results revealed that demographic factors-which include age, gender, and location-influence the effectiveness of AI-driven campaigns in driving the mentioned changes. The findings of this study show that AI-driven interventions are capable of changing behavior and increasing awareness within key societal areas, and the results call for more personalized campaigns according to the respective demographic profiles. It supports the emerging literature in this area of using AI to bring social impact, through education, health, and sustainability.
Authors
- S. M. Mahbubur Rahman (ORCID: https://orcid.org/0000-0003-1885-1658)
- Ramzan Ali
- Ameer Hamza (ORCID: https://orcid.org/0000-0001-6158-4861)
- Muhammad Naeem Tabassam
Institutions
- Shenzhen University (CN)
- University of Balochistan (PK)
- Khyber Medical University (PK)
Publication Details
- Journal
- Review of Applied Management and Social Sciences
- Published
- 2024-12-28
- DOI
- https://doi.org/10.47067/ramss.v7i4.426
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00