Studying how AI-Driven Social Media Campaigns can be used to Promote Awareness of educational Programs, School Enrollment, Public Health Education, or Environmental Education

This research study will examine how social media campaigns by artificial intelligence are influencing education, public health, and environmental conservation awareness and behavior change. The sample for this research was 450 teachers from the Punjab and Khyber Pakhtunkhwa (KPK) province, and the data were analyzed through correlation analysis, regression analysis, and ANOVA to check the impact of campaign engagement across all demographic factors. The outcomes established significant positive correlations between engagements in AI-driven social media advertisements for the educational programmes, public health education, and environmental behaviors. Further, regression analysis indicated that increased engagement on these campaigns had a significant impact on behavior change such as improved public health behaviors, school enrollment, and environmental practices. The ANOVA results revealed that demographic factors-which include age, gender, and location-influence the effectiveness of AI-driven campaigns in driving the mentioned changes. The findings of this study show that AI-driven interventions are capable of changing behavior and increasing awareness within key societal areas, and the results call for more personalized campaigns according to the respective demographic profiles. It supports the emerging literature in this area of using AI to bring social impact, through education, health, and sustainability.

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Publication Details

Journal
Review of Applied Management and Social Sciences
Published
2024-12-28
DOI
https://doi.org/10.47067/ramss.v7i4.426
Primary Topic
Social Media in Health Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Studying how AI-Driven Social Media Campaigns can be used to Promote Awareness of educational Programs, School Enrollment, Public Health Education, or Environmental Education

S. M. Mahbubur Rahman, Ramzan Ali, Ameer Hamza, Muhammad Naeem Tabassam
Review of Applied Management and Social Sciences
Social Media in Health Education
article

Studying how AI-Driven Social Media Campaigns can be used to Promote Awareness of educational Programs, School Enrollment, Public Health Education, or Environmental Education

S. M. Mahbubur Rahman, Ramzan Ali, Ameer Hamza, Muhammad Naeem Tabassam
article en

Abstract

This research study will examine how social media campaigns by artificial intelligence are influencing education, public health, and environmental conservation awareness and behavior change. The sample for this research was 450 teachers from the Punjab and Khyber Pakhtunkhwa (KPK) province, and the data were analyzed through correlation analysis, regression analysis, and ANOVA to check the impact of campaign engagement across all demographic factors. The outcomes established significant positive correlations between engagements in AI-driven social media advertisements for the educational programmes, public health education, and environmental behaviors. Further, regression analysis indicated that increased engagement on these campaigns had a significant impact on behavior change such as improved public health behaviors, school enrollment, and environmental practices. The ANOVA results revealed that demographic factors-which include age, gender, and location-influence the effectiveness of AI-driven campaigns in driving the mentioned changes. The findings of this study show that AI-driven interventions are capable of changing behavior and increasing awareness within key societal areas, and the results call for more personalized campaigns according to the respective demographic profiles. It supports the emerging literature in this area of using AI to bring social impact, through education, health, and sustainability.

Review of Applied Management and Social SciencesVol. 7(4)
Shenzhen University (CN), University of Balochistan (PK), Khyber Medical University (PK)
Life in Land
Openalex Percentile: Top 67%
Social Media in Health Education
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Studying how AI-Driven Social Media Campaigns can be used to Promote Awareness of educational Programs, School Enrollment, Public Health Education, or Environmental Education — S. M. Mahbubur Rahman, Ramzan Ali, et al. · Review of Applied Management and Social Sciences (2024) | TGRS Research Map | TGRS