Organizational belonging of a footwear manufacturer in the city of León, Guanajuato

The purpose of the research is to understand the dynamics of the psychological and social environment through a diagnosis of the factors that affect the performance of workers in order to understand the problems in the direction and management of personnel and the high turnover of personnel. in a footwear company in the city of León Guanajuato. The method applied is quantitative, non-experimental, Cross-sectional: The data were obtained only once, descriptive statistics were used, the recording of the measurements was through observation of the workers' behavior, a structured questionnaire and analysis tools were developed. , the population is the workers in the production area, the census is 150 people. The result obtained is the need to apply internal marketing strategies to improve the work environment in the footwear manufacturing company in the city of León, Guanajuato.