Financial transformation through Fintech in Mexico

In the year 2024, Fintech in Mexico have experienced significant growth and have established themselves as important players in the country's financial sector, these platforms to carry out financial transactions, manage their personal finances and access alternative banking services; Fintech have expanded their service offering beyond digital payments and transfers, now offering products such as loans, insurance, investments and financial advice, covering a wide range of users' financial needs. This research aims to provide a general overview of the use of Fintech currently in Mexico, as well as regulation, financing, strategies, transformation, and statistical data. The methodology used in the research is mixed because it takes up characteristics of quantitative studies, through data obtained from different and qualitative sources in accordance with the research to be carried out rationally in data theory. Greater investment and financing since Fintech in Mexico has attracted significant investments from both national and foreign capital, this has allowed Fintech companies to expand, improve their technologies and offer better services to their users. It is important to recognize that Fintech in Mexico in 2024 is at a point of maturity and growth, offering a wide variety of digital financial services and contributing to financial inclusion and the modernization of the sector in the country