Change management strategies in the implementation of information technologies: comparison between Mexico and Brazil

The study analyzes change management strategies in the implementation of information technologies (IT) in Mexico and Brazil. The main objectives are to compare these strategies in both countries and discern the main practices employed. To achieve these goals, a mixed methodology combining qualitative and quantitative analysis is used. A textual analysis of theoretical sources is conducted, and the phenomenon is measured through structured surveys with a Likert scale, supported by descriptive and comparative statistics to validate hypotheses. The research contributes to the understanding of how organizations in emerging economies manage technological change. It offers perspectives on the importance of adapting change strategies to specific cultural and economic contexts, revealing key differences in the adoption and adaptation of technology between Mexico and Brazil. This knowledge is vital for leaders and managers seeking to improve the integration of IT into their processes, thus optimizing organizational efficiency and innovation.