METHODOLOGICAL APPROACHES TO ASSESSING THE EFFECTIVENESS OF THE IMPLEMENTATION OF DIGITAL TECHNOLOGIES IN THE SERVICE SECTOR

The article presents a study of a comprehensive methodology for assessing the effectiveness of implementing digital technologies in the service sector. The main trends in the development of digitalization were identified. The role of the service sector in the structure of the economy was characterized, and the level of its digitalization was noted. The most relevant digital technologies were also noted. A methodology for a comprehensive assessment of the effectiveness of implementing digital technologies in the service sector was developed. In particular, it was found that any implemented digital technology will be fully beneficial for the enterprise in the case of economic efficiency, as well as convenience, usefulness and functionality for employees and end consumers. Next, the structures of employee performance indicators and customer / customer loyalty were considered and characterized. It was found that in a comprehensive assessment of the effectiveness of implementing digital technologies in the service sector, for the greatest objectivity, it is also necessary to calculate economic efficiency indicators, in connection with which the structure of these indicators was considered. The analysis showed that in addition to traditional financial indicators, it is necessary to use modern metrics in the assessment, adapted directly to the digitalization of service enterprises. Next, modern economic efficiency indicators were considered and characterized.