METHOD FOR ANALYZING THE MARKET POTENTIAL OF THE AGRO-INDUSTRIAL COMPLEX IN CONDITIONS OF UNSTABLE MACROECONOMIC POLICY

The article discusses the main methods of analyzing the market potential of the agro-industrial complex of Russia in the context of unstable macroeconomic policy, taking into account the peculiarities of geopolitical instability and internal economic changes. Agro-industrial production as the basis for agricultural security of the country should develop an expanded set of tools related to both purely market regulation and state monitoring in the liberated and transforming market. The impact of investments, government subsidies and grants on the sustainable development of the industry is analyzed. The methods of forecasting export potential, including scenario analysis, the PESTLE model and factor analysis are also studied. The role of government support in increasing the competitiveness of the sector in the international market is emphasized and recommendations for strategic planning are proposed. As a result of the study, factors and trends in changing the influence of factors were identified, having studied which one can draw a conclusion about the trends of overcoming difficulties and the duration of the projected economic growth in order to increase the growth of production volumes.