APPLICATION OF ARTIFICIAL INTELLIGENCE IN CRISIS MANAGEMENT OF AN ORGANIZATION

In recent years, there has been active digitalization of various industries. One of the promising end-to-end technologies is artificial intelligence. The introduction of tools based on its application helps to optimize business processes and management, including anti-crisis management, which is especially sensitive to the speed and objectivity of decisions made. This is due to the dynamism of the external environment and the inefficiency of applying methods that made it possible to diagnose and resolve crises earlier in the new conditions. At the same time, there is a lag in the scientific and methodological base from the demands of practical activities. The article provides an overview of the opportunities provided by the use of artificial intelligence technologies for solving anti-crisis management problems (analysis of the external environment, internal potential, competitive advantages, strategic restructuring and a posteriori analysis of the causes of crisis situations). Special attention is paid to assessing the readiness of Russian organizations to implement the relevant tools. As a result of the study, the scale of AI use at the current stage of digital transformation was determined, as well as the prospects for its further development at various levels of management. Conclusions are made about the positive effects (increased speed, quality and objectivity of decisions taken, reduced costs of crisis management) of the use of new technologies, provided that they are comprehensively implemented taking into account risks.