Interactive business card prototype: promoting brands with augmented reality on social networks

This project aims to develop prototypes of interactive cards using augmented reality (AR) to support SMEs and microenterprises in promoting and disseminating their products, goods, or services on social media. These interactive cards will offer an immersive and personalized experience, incorporating elements such as 2D and 3D objects, videos, images, sound, animations, and direct links to social media and websites, as well as other features like location and action buttons. With these capabilities, the project seeks to enhance brand visibility and reach in the digital environment, providing companies with an innovative and effective tool for their marketing strategy.

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Publication Details

Journal
Revista de Simulación Computacional
Published
2024-12-28
DOI
https://doi.org/10.35429/jcs.2024.8.19.4.9
Primary Topic
Augmented Reality Applications
Type
article
Field-Weighted Citation Impact
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article

Interactive business card prototype: promoting brands with augmented reality on social networks

Julieta Edith HERNÁNDEZ-GUZMÁN, Héctor Bernardo Ortega-Gines, Esperanza Colmenares-Olivera, Yedid Curioca-Varela
Revista de Simulación Computacional
Augmented Reality Applications
article

Interactive business card prototype: promoting brands with augmented reality on social networks

Julieta Edith HERNÁNDEZ-GUZMÁN, Héctor Bernardo Ortega-Gines, Esperanza Colmenares-Olivera, Yedid Curioca-Varela
article en

Abstract

This project aims to develop prototypes of interactive cards using augmented reality (AR) to support SMEs and microenterprises in promoting and disseminating their products, goods, or services on social media. These interactive cards will offer an immersive and personalized experience, incorporating elements such as 2D and 3D objects, videos, images, sound, animations, and direct links to social media and websites, as well as other features like location and action buttons. With these capabilities, the project seeks to enhance brand visibility and reach in the digital environment, providing companies with an innovative and effective tool for their marketing strategy.

Revista de Simulación ComputacionalVol. 8(19)
Universidad Tecnológica de Tehuacán, Technological University of Mexico (MX)
Industry, innovation and infrastructure
Openalex Percentile: Top 76%
Augmented Reality Applications
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