Quantitative analysis of business perceptions of regional MSEs on sustainability

The present work addresses a quantitative analysis of the perceptions of the owners of micro and small businesses (MSEs) in the city of Tehuacán, Mexico, of the actions they have undertaken to do sustainable business in the sense of achieving responsible business and consumption. for current and future businesses. The responses of 602 business owners were analyzed where descriptive statistical analysis tests were used to know what perception they have regarding their sustainability actions, what actions they have implemented, through a questionnaire of 6 specific questions, to demonstrate whether the actions correspond to concerns related to sustainability. The study shows that the most important concerns for businessmen are attracting more clients, obtaining workers who collaborate with businessmen and, to a lesser extent, actions to reduce pollution, achieving integration with the environment and offering products and services. services that allow for sustainability.