Redesigning Pricing Systems for E-Commerce Platforms: A Case Study in Backend Optimization
The dynamic nature of e-commerce requires adaptable and efficient pricing systems to meet the demands of competitive markets. This study presents a comprehensive approach to redesigning pricing systems for e-commerce platforms with a focus on backend optimization. By analyzing the limitations of traditional pricing architectures, we propose a robust framework that leverages microservices, scalable databases, and machine learning algorithms to enhance pricing accuracy and agility. The redesign emphasizes modularity, enabling real-time price adjustments based on market trends, inventory levels, and consumer behavior. A case study of an e-commerce platform's transition to the proposed system demonstrates significant improvements in performance metrics, including reduced latency, increased system reliability, and enhanced revenue growth. This research highlights the importance of integrating advanced technologies and streamlined backend processes to sustain a competitive edge in the e-commerce industry. The findings serve as a guide for businesses aiming to modernize their pricing systems and align them with evolving market dynamics.
Authors
- Hari Gupta
- Siddharth
Institutions
- University of Southern California (US)
- California State University Los Angeles (US)
- Bennett University (IN)
Publication Details
- Journal
- Integrated Journal for Research in Arts and Humanities
- Published
- 2024-11-27
- DOI
- https://doi.org/10.55544/ijrah.4.6.21
- Primary Topic
- Consumer Market Behavior and Pricing
- Type
- article
- Field-Weighted Citation Impact
- 0.00