Policy Implementation for Graduate Entrepreneurship in Hometowns: A Case Study from Hebei

Aims: The study aimed to investigate the publicity and implementation of national and local policies encouraging graduates to “start businesses in hometowns” and college students' awareness of these policies. Methodology: The study took college graduates majoring in foreign languages in Hebei Province, China, as the survey subjects. The research methods such as questionnaires and interviews were used to collect the data. Results: The results showed that governments are vigorously promoting relevant policies, but college students have low awareness of these policies and have higher demands for policy implementation. Based on the survey findings, several suggestions and countermeasures are put forward to help college students “start businesses in their hometowns”, including strengthening policy publicity and interpretation, improving market research and analysis capabilities, encouraging innovation and differentiated competition, strengthening entrepreneurship training and guidance, and improving the policy support system. Conclusion: Although the government has issued a series of policy measures to support returning to their hometowns to start businesses, there are still many challenges and shortcomings in the actual implementation process, such as a lack of policy publicity and interpretation, insufficient market research and analysis capabilities, a lack of entrepreneurship training and guidance, and a shortage of policy support system. Significance: The study is the first one in China to focus on foreign language graduates' perspectives and awareness of policy implementation of entrepreneurship in their hometown.