Understanding the Influence of Users' Fear of Missing Out on Charitable Crowdfunding

This study builds a research model based on sense-making theory and Dervin's sense-making model of 'gap-bridge-uses' to explore the relationship between users' fear of missing out (FoMO) in relation to charity crowdfunding performance, and collected a set of 230 data of users from the famous charitable crowdfunding campaign on TikTok. The research revealed that FoMO could predict approach behaviour towards charitable crowdfunding. And collective psychological ownership (CPO) mediated the effect of FoMO on approach behaviour towards charitable crowdfunding, and psychological resilience (PR) positively moderated the mediating effect of CPO on approach behaviour. This study not only enriched the research about information interaction and sense-making process between users and charitable crowdfunding, but also extended the research boundary of the relationship between FoMO and approach behaviour towards charitable crowdfunding.