Awareness and Satisfaction Level of Health Insurance Policies Among Genral Public in Coimbatore City

Objectives: The study aims to assess the awareness and satisfaction levels of health insurance policies among the general public in Coimbatore City, Tamil Nadu, India. It seeks to investigate the factors influencing health insurance purchase decisions and evaluate satisfaction with various aspects of health insurance. Methods: A cross-sectional survey design was adopted, with data collected through questionnaires from a sample of 105 respondents. The survey examined individual awareness of policy features and satisfaction levels, as well as demographic influences on these factors. Results: The findings reveal that purchase decisions are influenced by personal factors such as family condition, personal health issues, and family size. Respondents demonstrated moderate awareness of policy coverage and scheme changes but lacked knowledge of day care treatments, pre-hospitalization expenses, ambulance charges, and cashless treatments. Gender showed a significant relationship with awareness, with females exhibiting higher awareness levels, while age showed no significant difference. Conclusion: The study highlights gaps in awareness and satisfaction regarding health insurance policies. Insights from the findings can guide policymakers, insurance providers, and stakeholders in improving public awareness, addressing policy coverage gaps, and enhancing satisfaction with health insurance policies.