Market potential and challenges of water–soluble fertilizer adoption in Theni district

This study examines the market potential and challenges farmers face when purchasing and using water–soluble fertilizers in Theni district, Tamil Nadu. It focuses on key crops like bananas, coconuts, grapes, and mangoes. Farmers in the Theni district encounter issues with conventional fertilizers, such as low nutrient efficiency, soil degradation, and environmental pollution. Water–soluble fertilizers offer a promising alternative, enhancing nutrient absorption, reducing leaching, and minimizing environmental impact. Despite their benefits, adoption is hindered by higher initial costs, lack of farmer awareness, and the need for precision application techniques. Farms that have adopted these fertilizers report a 20–30 % increase in yield and a 15 % reduction in overall fertilizer use. The study highlights the potential of water–soluble fertilizers to address agricultural challenges in Theni, including nutrient deficiencies, making them a viable option for promoting sustainable farming in the region.