Empowerment of Cepaka Bali Business Group through cultivation and processing of medicinal plants in Kapal Village, Bali

The Community Partnership Program implemented in Cepaka Bali Business Group, Kapal Village, aims to empower local communities through the development of the medicinal plant sector. Through a participatory and collaborative approach, the program integrates intensive training, the application of appropriate technology, and the development of marketing strategies to increase the capacity and competitiveness of local herbal businesses. Results show significant improvements in partners' knowledge and skills related to medicinal plant cultivation and processing, with an average increase of 30-40% on various indicators. The implementation of modern technology in the production process improved efficiency and product quality, while product innovation and digital marketing strategies successfully expanded market reach. Overall, the program increased production capacity by 30% and partners' business income by 35% in six months. This success demonstrates great potential for the development of the medicinal plant sector as a driver of local economic growth and preservation of traditional knowledge in Bali.

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Publication Details

Journal
Community Empowerment
Published
2024-10-27
DOI
https://doi.org/10.31603/ce.12463
Primary Topic
SMEs Development and Digital Marketing
Type
article
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article

Empowerment of Cepaka Bali Business Group through cultivation and processing of medicinal plants in Kapal Village, Bali

Anak Agung Komang Suardana, Anak Agung Putu Agung Mediastari, Ni Luh Gede Sudaryati, Anak Agung Mas Agung Sri Trisnayanthi et al.
Community Empowerment
SMEs Development and Digital Marketing
article

Empowerment of Cepaka Bali Business Group through cultivation and processing of medicinal plants in Kapal Village, Bali

Anak Agung Komang Suardana, Anak Agung Putu Agung Mediastari, Ni Luh Gede Sudaryati, Anak Agung Mas Agung Sri Trisnayanthi, I Gede Mas Agung Darmasaba
article en

Abstract

The Community Partnership Program implemented in Cepaka Bali Business Group, Kapal Village, aims to empower local communities through the development of the medicinal plant sector. Through a participatory and collaborative approach, the program integrates intensive training, the application of appropriate technology, and the development of marketing strategies to increase the capacity and competitiveness of local herbal businesses. Results show significant improvements in partners' knowledge and skills related to medicinal plant cultivation and processing, with an average increase of 30-40% on various indicators. The implementation of modern technology in the production process improved efficiency and product quality, while product innovation and digital marketing strategies successfully expanded market reach. Overall, the program increased production capacity by 30% and partners' business income by 35% in six months. This success demonstrates great potential for the development of the medicinal plant sector as a driver of local economic growth and preservation of traditional knowledge in Bali.

Community EmpowermentVol. 9(10)
Universitas Hindu Indonesia (ID)
Openalex Percentile: Top 53%
SMEs Development and Digital Marketing
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Empowerment of Cepaka Bali Business Group through cultivation and processing of medicinal plants in Kapal Village, Bali — Anak Agung Komang Suardana, Anak Agung Putu Agung Mediastari, et al. · Community Empowerment (2024) | TGRS Research Map | TGRS