Study on” Distribution and Promotion of Amul Fresh Product” at Amul

This internship report explores the distribution and promotion strategies of Amul Fresh Products, a leading Indian dairy brand. The report examines the company's extensive distribution network, including urban, semi-urban, and rural areas, and the role of distributors, retailers, and wholesalers in ensuring timely delivery and maintaining product freshness through an efficient cold chain system. The report also explores Amul's promotional strategies, including TV and print advertisements, digital campaigns, and in-store promotions. It emphasizes the use of traditional and digital media to enhance brand visibility and engage with a diverse consumer base. The report also highlights the importance of consumer feedback and market research in shaping Amul's marketing efforts. Overall, the experience highlights the effectiveness of Amul's distribution channels and innovative promotional tactics in maintaining its strong market presence.