ANALYSIS OF DEVELOPMENT TRENDS OF REGIONAL SOCIO-ECONOMIC SYSTEMS ON THE BASIS OF MARKETING

Analyzing regional socio-economic systems in the current economic development context is crucial for understanding the trends that impact their functioning and competitiveness. Applying marketing principles has become essential for ensuring the comprehensive development of regions and meeting the population's needs. In the face of globalization and rapid changes in the socio-economic environment, regional systems encounter new challenges. Among these are the necessity to adapt to changing conditions, implement innovations, and attract investments. This requires the development and implementation of new marketing strategies. The article aims to analyze the trends in the development of regional socio-economic systems based on marketing approaches, identify key factors affecting their development, and formulate recommendations for practical implementation. Research Tasks: analyze scientific approaches and existing methodologies regarding the application of marketing principles in regional management of socio-economic processes, evaluate key trends in the development of regional socio-economic systems, considering the influence of global and national factors, identify marketing tools and methods aimed at maximizing the processes of meeting regional-level needs. The study's object is Ukraine's regional socio-economic systems, while the subject is the marketing tools and methods that facilitate their development. The study employed methods of analysis and synthesis, comparison, statistical analysis, as well as marketing research methods to identify trends and characteristics of regional development. The results of the research can be used for the development of regional development strategies, the implementation of marketing tools in regional management practices, and the improvement of processes aimed at meeting the population's needs. The article presents the results of analyzing contemporary trends in the development of regional socio-economic systems, identifying key factors affecting their effectiveness, and analyzing the potential application of marketing tools for their advancement. The article emphasizes the importance of integrating marketing principles into the management processes of regional systems. Further research could focus on a detailed examination of the impact of specific marketing strategies on the socio-economic development of individual regions, as well as an assessment of their effectiveness in the context of current challenges.