IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN RESTAURANT CHAINS

The article examines the issue of introducing artificial intelligence in restaurant chains. The authors have studied the development of the restaurant chains market in Ukraine and the world, and identified significant differences in the scale and duration of the chains' development. The world's restaurant chains consist of thousands of establishments, while the largest Ukrainian chain is only 200 establishments. In addition, the vast majority of Ukrainian chains operate in the local market. The reasons for this are the short duration of network development, limited resources and difficulties in entering global markets. The article assesses the opportunities and risks of introducing artificial intelligence in restaurant enterprises, including demand forecasting, optimization and automation of processes and tasks, improving guest service and expanding the audience. Risks include a decrease in the role of staff, data privacy and security, management difficulties, and high implementation costs. The article analyzes the use of artificial intelligence technologies by restaurant chains in Ukraine and the world. The use of artificial intelligence technologies by Ukrainian restaurant chains is currently at the stage of experiments and individual implementations. At the same time, global networks are already making full use of all the possibilities of innovative technology. The reasons for this are the short development time of Ukrainian restaurant chains compared to the global average, limited resources, and the difficulty of entering global markets. The article also presents a study that was conducted in the form of a survey: “What do you know about artificial intelligence and the use of artificial intelligence in the restaurant business?”. The study has shown that people are well aware of what artificial intelligence is, but most of them do not know and have not encountered it during service in restaurant establishments. This study suggests that Ukrainian restaurant chains have great potential and prospects for implementing artificial intelligence technologies.