Innovation and Entrepreneurship Education Reform in Finance and Economics Universities: A Study Based on Internet+ Era

This study investigates the determinants of innovation and entrepreneurship education and the challenges of its reform in finance and economics universities in Guangdong Province, China, within the context of the "Internet+" era. Surveys, interviews, and case analyses were employed to pinpoint barriers to enhancing innovation and entrepreneurship education. The findings indicate challenges including outdated educational paradigms, inadequate faculty resources, fragmented curricula, underdeveloped practical platforms, and flawed evaluation and incentive mechanisms. This paper outlines reform strategies, such as optimizing the educational framework, establishing a "dual-qualification" mentor team, transforming practical teaching models, fostering an innovation and entrepreneurship culture, and strengthening practical training management. These strategies provide theoretical and practical guidance for advancing reform in innovation and entrepreneurship education within finance and economics universities.