Investigating Intention to Use Digital Securities Crowdfunding Platforms: Insights from TAM and UTAUT Frameworks

This study considers and analyzes the components impacting the intention to use Digital Securities Crowdfunding Platforms among Indonesian investors centering on factors influencing their usage intention. The inquiry about coordinating the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) to analyze the effect of perceived ease of use, perceived benefits, perceived usefulness, social influence, trust, perceived risk, and intention to use. A test of 403 respondents from the Jabodetabek region, as a representative of Indonesia's populace, was overviewed. The information examination was performed utilizing Structural Equation Modeling-Partial Least Squares (SEMPLS). Several measurements, such as Cronbach's Alpha, rho_A, Composite Reliability (CR), and Average Variance Extracted (AVE), are used to assess the viability and reliability of the measurement model. The discoveries uncover critical relationships between perceived risk, intention to use, perceived usefulness, social influence, and trust. The results emphasize the significance of these components in forming investors' decisions to embrace digital securities crowdfunding platforms. By highlighting the roles of social influence, perceived usefulness, and trust, this research enhances our understanding of investor behavior in the context of digital securities crowdfunding. The insights provided by this study can inform platform developers and policymakers aiming to increase adoption rates and improve the overall effectiveness of digital securities crowdfunding initiatives in Indonesia.