Research and Analysis of Hugh Entertainment Strategy Platform Based on Big Data Technology

With the booming development of the leisure and entertainment market, personalization and intelligence have become important criteria for users to choose leisure and entertainment activities. This paper proposes a recreation strategy platform based on big data technology, Zhiqi Xing “Chen”, which aims to provide customized recreation experiences through in-depth analysis of user needs and market dynamics. First, this study reviews the development of big data technology and its application in the field of recreation, and analyzes the shortcomings of the existing recreation strategy platform. Then, the design framework of Zhiqi Xing “Chen” platform is constructed, including the system architecture, functional module division, and user interface design and system testing, focusing on user behavior analysis, content recommendation algorithm design, and personalized service by using the technologies of big data analysis, web crawler, and neural network, etc. Finally, the research results of this recreation platform, discusses its theoretical and practical significance, and looks forward to the future research direction.