Analysis of the Investment Value of Technology Companies

Since 2022, the US technology industry has been in crisis of recession. Under the influence of the sluggish macroeconomic environment and the Federal Reserve's interest rate hike policy, the exchange rate of the US dollar continues to rise. This has had a huge impact on the US real industry, as companies have to reduce staff . In addition, the application of artificial intelligence has driven a reshuffle in the US technology industry. Amid this situation, the stock prices of U.S. technology companies have been volatile. This study aims to build a feasible investment value analysis model for investors by combining the trend analysis of macroeconomic environment and industry environment with the analysis of public financial data, taking three technology enterprises as examples. Through the research, it can be seen that analyzing the financial data and open market information of enterprises can effectively quantify the short-term performance and investment value of enterprises, and the long-term value of enterprises can be obtained by combining macro analysis and valuation model. The research method in this paper can effectively help investors to conduct valuation analysis when the stock price of enterprises fluctuates, which can be improved in the future by combining statistical data.