New Paths for the Development of Smart Museums from the Perspective of the Value Chain: The Integration and Presentation of AIGC Technology

AIGC (Artificial Intelligence Generated Content) is emerging as a critical engine for knowledge production. Clarifying the applicability and application scenarios of AIGC in smart museum innovation will help to uncover the competitive advantages of museums and enhance their value. This paper, combining the technical characteristics of AIGC and the features of smart museums, elaborates on the applicability of AIGC in empowering the integrated innovation of smart museums. It also explores the application scenarios of AIGC in various value activities such as museum artifact research, collection protection, exhibition planning, promotional education, and audience services from the perspective of the value chain. The study finds that AIGC can efficiently promote the production and dissemination of museum knowledge, deepen the interactivity and richness of cultural experiences, and enhance the accessibility and inclusivity of museums.