The Impact of Fintech on Consumer Decision Making

This study explores the multifaceted impact of fintech on Chinese residents' consumption decisions. With the rapid development of financial technology, cloud computing, big data, artificial intelligence and other technologies have driven the innovation of financial products and services, and significantly changed the consumption patterns of Chinese residents. The study first analyzes the changes in the consumption structure of Chinese residents, and points out that with the development of the economy, the consumption of life enjoyment has gradually increased. Next, the paper explores the impact of fintech on consumers of different ages, finding that the younger generation prefers convenient digital payments and financial services, while the older people have begun to adapt to fintech driven by the pandemic, but still face technical challenges. The study also summarizes the factors influencing consumers' use of fintech, such as perceived benefits and social norms as key drivers, while trust can mitigate the negative impact of risk perception. The conclusion points out that fintech has significantly improved the consumption level by improving service convenience, optimizing payment methods and promoting consumption upgrading. Looking ahead, fintech will further promote consumption upgrades in the global economic transformation, but it needs to focus on safety and inclusion to achieve sustainable development.