The Struggle of the Memphis Grizzlies: NBA Basketball Team Operation Management Strategy Optimization Analysis

Recent years have witnessed the continuously growing popularity of NBA, which contributes to the rapid enlargement of NBA basketball teams’ marketing size. Nevertheless, among the 30 NBA basketball team, the Memphis Grizzlies has the lowest franchise value, in 2.4 billion dollars in 2023.The reasons why Memphis Grizzlies has the lowest franchise value are diverse and complex, including economic factors, poor team performances, fan base engagement and market. This paper organizes the relevant literature and looks into the factors of the low franchise value of Memphis Grizzlies from the aspects of economy, team performances, fandom and market. Moreover, this paper would also provide some reasonable solutions for Memphis Grizzlies to deal with the challenges they face in the future. The conclusion and solutions provided by this paper might help Memphis Grizzlies reveal and analyse the current situation of them and provide some reasonable ideas for them to get rid of the barries, promoting them to improve their franchise value and have a prosperous future.