"The Role of Social Media in Building and Enhancing Brand Awareness for Startups in Saudi Arabia - A Field Study"

This study examines the role of social media in enhancing brand awareness among startup companies in Saudi Arabia. The findings indicate that social media plays a vital role in building strong relationships with the audience and increasing consumer trust and loyalty. However, startups face several challenges, such as managing large volumes of information and dealing with negativity. The research problem lies in the lack of clear strategies for utilizing social media, which affects consumer interaction and preferences. The study aims to understand the role of social media and provide practical recommendations for improving its use by startups. The results are expected to guide companies toward effective strategies and enhance customer experiences.