INFLUENCE OF INVESTORS INCOME ON SHORT-TERM INVESTMENT V/S LONG-TERM INVESTMENT IN DELHI

In Indian financial market, there are various kind of investing tools are present whether its short-term investment or long-term investment.It's difficult task to investors to select the appropriate investment for themselves.Each and Every investor has a different mindset when they choose a certain investment avenue for own.In differ stages, every investor expects that his/her well deserved money to put into a secure and healthier investment.This study Analyze the influence of investors income on the choice of short-term investment or long-term investment.To achieve this, 100 respondents of Delhi, were surveyed.As a result, also focus those specific factors like gender, age, awareness regarding the investment avenues, occupation etc. can influence the decision.Further, it noted that income level of investors can influences the choice of the investor's decisions.