PROSPECTS FOR IMPLEMENTING DIGITAL TOOLS FOR HEALTH PROMOTION IN THE WORKPLACE

Aim. To assess the effectiveness of a three-month corporate health program (CHP) at the workplace that utilized digital tools for implementation. Materials and methods. The study involved 22 employees of an IT company in Ukraine. The CHP was developed and implemented using a digital tool with a special algorithm for collecting, processing, and sharing information within the CHP. For further implementation, a chatbot with an intuitive interface was constructed, which allowed a personalized access to the account for each CHP participant. It has become possible to obtain personalized information regarding changes in CHP participation and to provide personalized recommendations. The CHP plan also included educational events on healthy lifestyles, accompanied by interactive materials in the chatbot. The CHP's effectiveness was assessed based on the results of the survey using standardized scales of the Health Promoting Lifestyle Profile Questionnaire (HPLP-II) before and after CHP implementation. Results. The overall score of the Healthy Lifestyle Profile increased significantly (from 52.9% to 57.9%, p=0.025), the same as the individual scales of Health Responsibility (from 38.4% to 48.8%, p=0.00621) and Stress Management (from 45.1% to 55.3%, p=0.00104) before and after CHP implementation. Although positive changes were observed in the Physical Activity, Nutrition, Spiritual Growth, and Interpersonal Relationships scales, they did not reach statistical significance. The survey participants' responses to individual questions suggest that their behavior has undergone positive changes. Specifically, respondents are opting for lower-fat and sugar foods, visiting their doctor regularly, eating healthy foods, taking care of their own mental health, and effectively managing their workload. Conclusions. The CHP, which utilized digital tools, had a positive impact on the development of healthy habits and practices among participants. As evidenced by the data collected, the CHP increased participants' sense of responsibility for their own health and stress management skills. These findings suggest that implementing similar programs using digital tools is feasible.