Redesigning The Commercial Image: A Sustainable Alternative for Community-Based Ventures

The research is based on contributing to the sustainable and socioeconomic business development of small businesses that exist in Leonidas Plaza with the aim of embodying a philosophy of service, promoting their growth, facilitating the understanding of their functions and compliance with business regulations. Among the proposed objectives is to determine the degree of informality and guarantee compliance with labor rights, in addition to defining functional strategies for commercial businesses through sales techniques in order to redesign the commercial and business image of small businesses. Of the parish, in addition to measuring the impacts or results in order to monitor the application of new sales techniques and the knowledge acquired. The observation method made it possible to define the causes and effects of the existing situation in the premises and businesses of the town through an expert group and the study of the environment. The descriptive statistical method allowed a survey to be carried out as a baseline of the investigation, where neighborhood stores represented 35.7% of the total number of stores, followed by soup kitchens or restaurants with 12.9% representation and the existence of other businesses. With 10%. As a result, it is achieved that 50% of businesses and locals reduce labor informality by guaranteeing compliance with labor rights and that 70% of businesses developed strategies and techniques that increased sales.