INNOVATIVE STRATEGIES IN THE HOTEL BUSINESS: ADAPTATION TO MARKET TRENDS AND MANAGEMENT OF COMPETIIVE ADVANTAGES
The purpose of the text is to analyze and systematize innovative strategies in the hotel business. The research is aimed at determining effective approaches to increase the competitiveness of enterprises, using modern technologies and taking into account market trends, consumer needs, and legislative features, which will contribute to the long-term economic growth of the hotel sector
Authors
- Svitlana Sysoieva (ORCID: https://orcid.org/0000-0003-0790-0581)
- Ye. Holenishcheva
Institutions
- Simon Kuznets Kharkiv National University of Economics (UA)
Publication Details
- Journal
- Municipal economy of cities
- Published
- 2024-12-17
- DOI
- https://doi.org/10.33042/2522-1809-2024-7-188-36-41
- Primary Topic
- Business Strategy and Innovation
- Type
- article
- Field-Weighted Citation Impact
- 0.00