TECHNOLOGICAL INNOVATIONS AS A MEANS OF ENSURING THE COMPETITIVE ADVANTAGE OF MICRO, SMALL AND MEDIUM MACHINE-BUILDING ENTERPRISES

The state, dynamics and development trends of the machine-building industry of Ukraine were studied. The nature and features of the technological component of the innovative development of the industry are determined, the current state and dynamics of the innovative development of mechanical engineering are investigated. This made it possible, taking into account both components, to identify problem areas of the technological innovation development of the mechanical engineering of Ukraine. Within the framework of the study, the peculiarities of the functioning of micro, small and medium-sized machine-building enterprises (MSMEs) regarding the introduction of technological innovations into the production process and their acquisition of competitive advantages are considered. It is noted that the innovative activity of MSMEs is one of the main factors of the country's economic growth and ensuring, in the conditions of market competition, its sustainable economic and social development. The theoretical foundations, the state of innovation processes and their influence on the formation of innovative activity of industrial enterprises are considered. It is noted that innovative technologies are a key factor in the success of modern business, their implementation allows enterprises to maintain competitiveness, attract and retain customers, as well as stimulate their development and growth. It is noted that the Fourth Industrial Revolution ("Industry 4.0") manifests itself in the minimization of human intervention in production, when various systems are combined with each other, data is exchanged and the decision-making process is automated. It was found that, during the full-scale war ongoing in Ukraine, the role of MSMEs in the economy has increased significantly. Micro, small and medium-sized enterprises began to produce machine-building products for military purposes within the framework of a defense order. In the course of the study, statistical data on the functioning of machine-building enterprises of Ukraine during the last 10-12 years were analyzed, the main regularities of their changes were established, and the main factors that influenced this process were determined. Proposed ways to reduce the negative impact of these factors on the development of MSMEs in the machine-building industry, recommendations for the introduction of technological innovations and other components of "Industry 4.0" into the processes of automation of production processes at machine-building MSMEs of Ukraine in order to obtain certain competitive advantages.