Implementation of the Concept of Green Hotel in Regional Tourism and Recreational Infrastructure Development Projects

Objective: The study aims to explore the development of this infrastructure in Russian regions with an emphasis on the use of green technologies that align with sustainable development principles. Method: The research methodology relies on a qualitative analysis of relevant sources, including scientific literature, statistics, and strategic documents in the tourism sector. The selected sources concern three subjects of the study: existing practices of green technology use, accommodation facilities, and the normative legal base. Results and Discussion: The conducted research identifies the key principles and practices of green technology use in accommodation facilities and their influence on the economic efficiency of hotels and the competitiveness of the hospitality and tourism industry in Russian regions. The authors provide recommendations on the implementation of green technologies in regional hotels using economic support measures, digital technologies, and joint resource use. Research Implications: The obtained findings emphasize the need to support and stimulate environmentally sustainable initiatives in tourism to achieve economic efficiency and improve the quality of tourist services. The paper analyzes the development of the concept of green hotel and the economic and environmental factors determining the effectiveness of green technology application in the hospitality sector. The authors propose an approach to introducing green technologies in the operation of accommodation facilities outside of major cities in Russian regions.