Stealth Advertising Awareness, Knowledge, and Perceived Ethicality in TV Patrol and 24 Oras News Programs Among Select Communication Students

This paper is part of the MediAsia2024 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window

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Publication Details

Journal
Asian Conference on Media & Mass Communication official conference proceedings
Published
2024-12-11
DOI
https://doi.org/10.22492/issn.2186-5906.2024.32
Primary Topic
Ethics in Business and Education
Type
article
Field-Weighted Citation Impact
0.00
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article

Stealth Advertising Awareness, Knowledge, and Perceived Ethicality in TV Patrol and 24 Oras News Programs Among Select Communication Students

Jessa Ericka C. Bien-Munsayac, Reyjane Calicdan-Del Campo
Asian Conference on Media & Mass Communication official conference proceedings
Ethics in Business and Education
article

Stealth Advertising Awareness, Knowledge, and Perceived Ethicality in TV Patrol and 24 Oras News Programs Among Select Communication Students

Jessa Ericka C. Bien-Munsayac, Reyjane Calicdan-Del Campo
article en

Abstract

This paper is part of the MediAsia2024 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window

Asian Conference on Media & Mass Communication official conference proceedings
Openalex Percentile: Top 48%
Ethics in Business and Education
DOIOpen Access PDFOpenAlex
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Stealth Advertising Awareness, Knowledge, and Perceived Ethicality in TV Patrol and 24 Oras News Programs Among Select Communication Students — Jessa Ericka C. Bien-Munsayac, Reyjane Calicdan-Del Campo · Asian Conference on Media & Mass Communication official conference proceedings (2024) | TGRS Research Map | TGRS