Ephemeral Content as an Instrument to Convey Identitary Values in Masstige Fashion Brands’ Communication

This paper is part of the MediAsia2024 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window

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Publication Details

Journal
Asian Conference on Media & Mass Communication official conference proceedings
Published
2024-12-11
DOI
https://doi.org/10.22492/issn.2186-5906.2024.31
Primary Topic
Digital Media and Visual Art
Type
article
Field-Weighted Citation Impact
0.00
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article

Ephemeral Content as an Instrument to Convey Identitary Values in Masstige Fashion Brands’ Communication

Sigita Kamašauskė
Asian Conference on Media & Mass Communication official conference proceedings
Digital Media and Visual Art
article

Ephemeral Content as an Instrument to Convey Identitary Values in Masstige Fashion Brands’ Communication

Sigita Kamašauskė
article en

Abstract

This paper is part of the MediAsia2024 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window

Asian Conference on Media & Mass Communication official conference proceedings
Openalex Percentile: Top 59%
Digital Media and Visual Art
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Ephemeral Content as an Instrument to Convey Identitary Values in Masstige Fashion Brands’ Communication — Sigita Kamašauskė · Asian Conference on Media & Mass Communication official conference proceedings (2024) | TGRS Research Map | TGRS