Unpredictable Box Office Performance of Franchise Blockbusters: The Fading “Magical” Appeal of the “Fantastic Beasts” Series in Mainland China

This paper is part of the MediAsia2024 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window

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Journal
Asian Conference on Media & Mass Communication official conference proceedings
Published
2024-12-11
DOI
https://doi.org/10.22492/issn.2186-5906.2024.12
Primary Topic
Gambling Behavior and Treatments
Type
article
Field-Weighted Citation Impact
0.00
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article

Unpredictable Box Office Performance of Franchise Blockbusters: The Fading “Magical” Appeal of the “Fantastic Beasts” Series in Mainland China

Ruixuan Wu
Asian Conference on Media & Mass Communication official conference proceedings
Gambling Behavior and Treatments
article

Unpredictable Box Office Performance of Franchise Blockbusters: The Fading “Magical” Appeal of the “Fantastic Beasts” Series in Mainland China

Ruixuan Wu
article en

Abstract

This paper is part of the MediAsia2024 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window

Asian Conference on Media & Mass Communication official conference proceedings
University of Southampton (GB), South Asian University (IN)
Openalex Percentile: Top 51%
Gambling Behavior and Treatments
DOIOpen Access PDFOpenAlex
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Unpredictable Box Office Performance of Franchise Blockbusters: The Fading “Magical” Appeal of the “Fantastic Beasts” Series in Mainland China — Ruixuan Wu · Asian Conference on Media & Mass Communication official conference proceedings (2024) | TGRS Research Map | TGRS