Dynamism and variability of the evaluative meaning of the word “beauty” as a unit of linguistic consciousness of the English-speaking ethnic group

The purpose of the study is to identify linguistic and extralinguistic factors that determine the dynamism and semantic derivation of the meanings of the word “beauty” as an evaluatively labeled unit of the lexical system of the English language. The article describes individual meanings, free and stable phrases and statements that characterize the value-oriented representation of the concept “beauty” from the perspective of aesthetic and ethical norms of the English-speaking ethnic group. The dynamism of the semantic structure of the word “beauty” is revealed through a comprehensive analysis of the contexts of its use. The scientific novelty of the research lies in the confirmation of the position of cognitive science based on specific linguistic material that the content of the concept “beauty” as a unit of linguistic consciousness is determined, on the one hand, by the universal conceptual basis, and, on the other hand, by the worldview of the corresponding ethnic group. As a result of the study, it was revealed that the historical development of the semantic structure of the name of the category of beauty in the English language – the word “beauty” – and the contextual variation of its evaluative meaning are due to the historically changing worldview of the English-speaking ethnic group and, in connection with this, the formation of new semantic connections in the linguistic consciousness, which was confirmed by a comprehensive analysis of individual meanings, free and stable phrases and sayings with the word “beauty”. The revealed facts of the dynamism and variability of the semantic connections of this verbalizer of the value-oriented concept of beauty of the English–speaking ethnic group are described and presented graphically in the form of an associative-verbal network.