Research on Business Analytics and Brand Management on Social Media in the Era of Big Data - A Case Study of TikTok, Instagram, and Lasso

In the era of big data, data-driven strategies and brand management have a profound impact on social media platforms and brand operations. This study uses case analysis and comparative methods to conduct an in-depth exploration of the performance of TikTok, Instagram, and Lasso in terms of advertising, brand management, and global market expansion. The research aims to reveal the significant influence of data analysis capabilities and precision advertising on platform performance. The results show that TikTok and Instagram have significantly enhanced user engagement and advertising effectiveness through data analysis and personalized advertising strategies, while Lasso has failed to succeed in the competition due to a lack of advanced data analysis and precision marketing strategies. This article provides a reference for enterprises to utilize big data and precision marketing to optimize market performance and points out that the future research direction for improvement is mainly to explore in-depth data learning and optimize data processing.